Product Design
This section showcases my work in licensed characters, with a focus on style guides and product design.
The Amazing Spiderman
Art direction, product and graphic design was set to lift up the commercial look based on film assets and exploring the character popularity on boy's products.
The artpack focuses mostly in toys subcategories such as outdoor toys, games and puzzles.
Client: The Walt Disney Company
Lion King
This style guide and product concepts were created to support the release of The Lion King DVD.
The creative direction emphasizes the themes of friendship and storytelling through character group poses and memorable film scenes.
The visual language was particularly developed to complement the outdoor toy category, connecting the products to the adventurous spirit of The Lion King.
Client: The Walt Disney Company
My Little Pony Cosmetics
Concepts and design for My Little Pony franchise. The graphics, (including color palette, icons and character art) products and packaging were all designed to appeal to the young women and teen consumer. The idea was to mash the 80s vibe and pop art together in a special edition of makeup and hair products.
Client: Hasbro
Agency: X-Guides
Disney Classics Stationary
Designed a stationery range for a sustainable paper partnership. Research into recycling trends and materials ensured realistic production, while Disney archive exploration informed character selection and poses. Backgrounds, icons, and color palettes were guided by WGSN trends, with eco-focused details like hemp rope closures reinforcing the sustainability message.
Client: The Walt Disney Company
Mickey Comic Tails
Style guide designed for Disney Mickey Mouse and Friends franchise. The compositions, icons, patterns, color palette and placements were created to be used by the licensed partners to create products such as stationery items, apparel, toys and home decor. Combining the traditional comic strip style, vintage and new character art. The guide is separated into two sections: one for adults and one for kids products.
Client: The Walt Disney Company
PPG Dirty Band
‘Dirty Band’ style guide was created having in mind the young women and teen audience. Compositions, patterns, icons and elements were created based on a fashion trend research. The character art was briefed exclusively for placements which showcase the Powerpuff Girls in action fighting villains and having a blast together. The guide uses and abuses of laces, studs and a lot of girl power! Full of glam and girl power to create many trendy products.
Client: Cartoon Network
Agency: X-Guides
My Little Pony Snacks
Concepts and design for My Little Pony franchise. Product packaging and graphics, (including color palette, icons and charatcer art) were all designed to appeal kids.
Client: Hasbro
Agency: X-Guides
Pooh and Friends
This project uses selected character art,
color palette, badges and patterns to
bring up a contemporary ‘chic and
retro’ trend together. It was designed for
stationery and apparel categories, exclusively
targeting the female adult audience. It gives
the beloved Pooh Bear & friends rustic and
fresh look!
Client: The Walt Disney Company
Powerpuff Girls Cosmetics
Design of packaging range created for Italian cosmetic brand Pupa. The objective was to present Powerpuff Girls into the adult’s market with a trendy and colourful line of makeup products.
Client: Cartoon Network
Agency: X-Guides
Cocorico Toys
Cocoricó is a Brazilian puppet show dedicated to preschoolers. The story is about an 8 years old boy who lives in a farm and interacts with his animal friends. These products were designed using a style guide and idealized to incorporate the program story telling and promote the educational side of show: teaching toddlers and pre-school kids numbers, colors, sounds, ecology and sustainability.
Client: TV Cultura
Agency: X-Guides
Hello Kitty x KISS bags
Product concepts and designs developed using the Hello Kitty KISS style guide. The objective was to create compelling backpacks that balance Hello Kitty’s playful, girly aesthetic with a bold rocker attitude. The collection explores added details, mixed materials, and varied fabrics to create distinctive products with a sense of depth, character, and added value.
Client: Luxcel backpacks
Agency: X-Guides