Graphic Design
This section showcases my graphic design work across branding, packaging, and illustration.
Krumpli Chips
Design packaging for potato chips and nachos. The illustration of each individual pack was designed thinking of the flavours: Hungarian character for paprika, sailor for sea salt, Mexican for nachos and a Ketchup monster. The original art was created exclusively for the project, which brings fun to the packaging and makes it stands out on the shelf.
Client: Macro Foods
Serenata de Amor
‘Serenata de Amor’ means love serenade in Portuguese and is the most popular bonbon in Brazil. The logo and packaging did not change since the early 90s and the briefing asked for a refresher on the identity, lifting the brand to a more premium and elegant look. The pack of bons bons is either sold loose individually or in a transparent plastic bag. The new pack was designed for gifting purposes, which also facilitates handling and storage of the products in-store.
Client: Nestlé - Garoto
Agency: FutureBrand McCann
Chico Soft Drinks
Design of logo and packaging label for soft drink brand. The idea was to create an iconic character to translate the name of the beverage: Chico, means 'boy' in Spanish, and in this case the client wanted a clear link to Mexico and its culture. The bottle can appeal to both younger and older consumers. The product is strategically placed in the supermarket within the snack aisle, right next to nachos and crisps. The range has different flavours that have respective liquid and label colours and are associate to the fruit illustration.
Client: Macro Foods
Vulpes Brown Ale
Branding and creation ofX visual identity for English brown ale beer . Vulpes is the name given to a species of 'carnivora' mammals which includes the red fox. The brand is a metaphor for the so common animals found in UK countryside and the English so traditional brown ale beer style - foxes usually have reddish-brown hair colour on top with lighter undersides, the same tones of the dark amber English beer.
Aerado
Collectable packaging series created for Aerado chocolate bar. The illustration plays the bubble character in the different situations. The 'aerate' texture of the chocolate is what this brand is known for.
Client: Nestlé - Garoto
Agency: FutureBrand McCann
Eudora Aflora
Packaging design of range of body care products for the Latin American cosmetic company O Boticário / Eudora. The concept
translates the floral essence and suavity
of the scents that are aimed for a mature women.
Client: O Boticario
Agency: FutureBrand McCann
Talento
PUMA x Senna collaboration is a homage to F1 legend Ayrton Senna. Rooted in his off-track life, personal style, and beliefs, this capsule channels the vibrant spirit of the 1980s, varsity aesthetics, and the rush of racing. Each graphic is a nod to Senna's iconic era, merging fashion and motorsport seamlessly.
Apparel Designer: Tim Bezemer
Product Line Manager: Marco Messina