Apparel Graphics
This section showcases my work in apparel graphics, with a focus on motorsport and lifestyle collections.
Porsche Turbo Club
PUMA collection inspired by the passion of Porsche fans to the legendary 911 Turbo models, the products channel a classic country club vibe.
Timeless style with sweatshirts, track jackets, and pants, all featuring embroidered details and a vintage color palette. Minimal, sophisticated, and comfortable, these pieces look just sharp on the streets as they do behind the wheel of a 911 Turbo.
Apparel Designer: Rory Mcleod
Product Line Manager: Ines Vasconcelos
BMW Art Car
This PUMA collection reimagines BMW Art Car #18 by Cao Fei – a matte-black vehicle that reveals its colors only through augmented reality. Translating that concept into apparel was a unique challenge.
Working closely with product and development teams, the pieces were designed to capture both the physical and digital worlds. The T-shirt features a tonal graphic reflecting the car’s subtle presence when inactive, while the jacket brings the AR experience to life with glow-in-the-dark piping, branding, and an all-over print inspired by the car’s artwork.
Apparel Designer: Angelika Oellinger
Product Line Manager: Sabine Schätzle
McLaren Racing
PUMA x McLaren Debut collection of the partnership. Graphic direction was developed based on McLaren’s racing heritage, translating iconic team history into contemporary lifestyle apparel. The range blends vintage racing and football-inspired elements across key pieces such as a retro track jacket and jersey.
Campaign imagery features F1 drivers Oscar Piastri and Lando Norris.
Apparel Designer: Edda Meyer
Product Line Manager: Stefano Santamaria
Aston Martin F1
The PUMA x Aston Martin F1 collection translates motorsport performance into functional streetwear, featuring relaxed silhouettes across key pieces from sweatshirts and track pants to polos, T-shirts, and a lightweight bomber jacket.
Graphics play a central role, with 3D logos, engineered jacquards, trims, and technical details, all unified by Aston Martin’s signature racing green.
Apparel Designer: Biljana Mihaylov
Product Line Manager: Denise DIlek Scholl
Formula 1
Apparel graphics for the debut of the PUMA x F1 collaboration in 2024. Taking inspiration from the fast-paced world of Formula 1, these graphics blend elements from race suit patches and motorsport icons, creating a bold statement for streetwear enthusiasts who love the racing scene.
From coach jackets, hoodies to t-shirts, the graphics adapt to various apparel pieces, ensuring a versatile and cohesive design language that exales speed, heritage and self-expression, echoing the relentless pursuit of excellence seen on the F1 track.
Apparel Designer: Oliver Mackenzie
Product Line Manager: Alastair Court
Porsche Targa
This PUMA collection was created to celebrate 60 years of the legendary Porsche 911 Targa.
Drawing inspiration from the iconic houndstooth pattern synonymous with classic Porsche interiors, the designs fuse automotive heritage with 1960s-inspired graphics. The result is a modern collection that honors the spirit, style, and timeless appeal of the 911 Targa.
Apparel Designer: Megan Taylor
Product Line Manager: Ines Vasconcelos
Ayrton Senna
PUMA x Senna collaboration is a homage to F1 legend Ayrton Senna. Rooted in his off-track life, personal style, and beliefs, this capsule channels the vibrant spirit of the 1980s, varsity aesthetics, and the rush of racing. Each graphic is a nod to Senna's iconic era, merging fashion and motorsport seamlessly.
Apparel Designer: Tim Bezemer
Product Line Manager: Marco Messina
Crews Go Summer
There is no better combination than Porsche & Surf. From the speed on the road to the speed of a wave, from the design and dynamics of a car to a surfboard. The board on top of a air-cooled Porsche 911 will be always a dreamy vision and the icon of the endless summer.
This PUMA capsule is inspired by mechanic's garage fashion and the colors of summer, while the graphics pay homage to vintage surf through woven badges and vibrant neon prints.
Apparel Designer: Rory Mcleod
Product Line Manager: Sabine Schätzle
Graphic Tees
A mix of placed T-shirt graphics from kids’ to adults’, ranging from vintage to progressive styles across illustration, vector, and Photoshop.